At the in-cosmetics Global trade show in Amsterdam earlier this month, BASF introduced several new natural ingredients—among them, Verdessence Maize, which could set a new standard for natural hair styling products. The show also allowed the manufacturer to present further additions to its portfolio of sustainable solutions.
Valentino has partnered with Pure Trade, leveraging their multi-material expertise to design a distinctive square-shaped case for housing three lipstick shades from the Spike Valentino's collection. Made from golden aluminum, both its base and its lid feature a removable cardboard wedge lined with black rPET.
Notes Shanghai, Asia's only trade show dedicated to fine perfumery, brought together over 200 renowned international brands and emerging Chinese brands in late March under the theme "East Meets West". "The rapid expansion of this trade show is a sign of the liveliness of China's perfume ecosystem," notes Dao Nguyen, founder of Essenzia ByDao, a...
Ahram online sheds light on the concept of Feng Shui and the effect of various colours in interior design on our wellbeing and the energy we feel.
The French manufacturer of plant-based ingredients is introducing a brand new functional powder, derived from corn starch, with unique compaction properties and sensory benefits, making it an ideal alternative to mineral and synthetic powders.
Professional skincare brands must reinforce education around formulations and ingredients to tackle the ongoing waves of misinformation around dermocosmetics, say industry experts.
French fashion label Jacquemus reveals its latest collection with a breathtaking photoshoot set across Egypt, blending modern fashion with ancient landscapes.
Mavala Switzerland celebrated its 65th anniversary in 2024. To Doris Maute, CEO and heir of the heritage and family brand, it was time to give it a new impetus by revamping its visual identity and positioning. This spring, she unveils a new logo, launches the brand's first e-shop, and floods on social media with a corporate campaign.
From hand-dyed eggs to whimsical tableware, Sham El-Nessim offers the perfect excuse to bring a burst of spring into your home — and onto your table — with this Ahram Online guide.
The Italian manufacturer of cosmetic brushes and applicators introduced its new customizable collections at the Cosmopack Worldwide Bologna trade fair, tailored to reflect emerging beauty trends.
Once again this year, Cosmoprof Worldwide Bologna, the world's leading beauty trade show (held from March 20 to 24, 2025), showcased an impressive line-up of brands and innovations from across the globe,. Premium Beauty News has curated a selection of ten standout examples that best reflect the diversity and creativity of the global beauty and...
From 11 April, From Waste to Good Taste (FWGT), a sustainable design initiative, will launch its third edition in Downtown Cairo, themed The Butterfly Effect, highlighting the transformative power of small, conscious choices in reshaping the future of design and sustainability.