Jotim’s Amber Lip Gloss redefines long-wear with new film forming technology

As the "no-makeup makeup" and "glossy lips" trends take center stage in the global beauty landscape of 2025, Jotim unveils the groundbreaking Amber Lip Gloss. Powered by its proprietary Heart Locker Film-Forming Technology, this triple-layer innovation delivers an unmatched 36-hour glossy wear, redefining the standard set by traditional glosses, which typically last just 6 to 12 hours.

At this year's MakeUp in Paris, Jotim is riding the wave of the "no-makeup makeup" and ultra-glossy lip trends that are dominating runways and social media. As consumers are demanding more from their beauty products, especially in terms of longevity and finish, the manufacturer is unveiling Amber Lip Gloss — a breakthrough innovation in long-wear color cosmetics.

Inside the Innovation: the Heart Locker Technology

The secret lies in a sophisticated three-layer system dubbed Heart Locker that works in harmony to deliver lasting pigment, moisture, and luminosity:

– Breathable Second Seal Layer: This layer creates a flexible, breathable film in just three minutes: twice as fast as conventional setting agents. It forms the foundation for lasting comfort and wear.

– Molecular Chroma-Lock Layer: Engineered with proprietary pigment-anchoring molecules, this layer retains up to 92% of its color intensity after 12 hours and maintains vibrancy through the full 36-hour wear period.

– Dynamic Light-Lock Layer: Designed to amplify shine and blur lip lines through refined light refraction, this top layer increases glossiness by 279% and softens the lip contour by 42%, as measured through VISIA skin analysis from 30 test participants.

Lab meets life

In real-world conditions, Amber Lip Gloss has proven to be more than just hype!

In the office: After 8 hours of typical wear involving coffee and water exposure, 98% of the color remained intact, with gloss intensity continuing to build over time.

In the heat: Even after 14 hours in a 25°C (77°F) environment, testers reported zero feathering or pooling, and a mirror-like finish that stayed flawless.

A platform for future innovation

Amber Lip Gloss is just the beginning of Jotim's long-wear journey. The Heart Locker Technology is poised to extend into a full range of cosmetic products including: foundation, eyeshadow, brow pencils, mascara, and beyond.

Amber Lip Gloss is more than a product — it's a statement. Beauty, now, doesn't fade. Discover it at MakeUp in Paris: Booth No.B18.

From : Premium Beauty