Pennelli Faro reveals new collections of customizable cosmetic applicators

14/04/2025

The Italian manufacturer of cosmetic brushes and applicators introduced its new customizable collections at the Cosmopack Worldwide Bologna trade fair, tailored to reflect emerging beauty trends.

At Cosmopack Worldwide Bologna 2025, held from March 20 to 22, Pennelli Faro debuted its latest 'Made in Italy' collection.

Showcasing five distinct trends (Bold Metallic, Boundless Creativity, Futura Haute Couture, Glow Up, Haircode) focused on customizable applicators, each tailored to meet specific cosmetic needs, the collection provides brands with new opportunities to enhance their product lines and cater to the ever-evolving expectations of makeup and personal care enthusiasts worldwide.

With the Bold Metallic line, Pennelli Faro highlighted finishing solutions that transform brush handles into statement pieces. From deep, warm metallic browns to electrifying blues and enigmatic greens, these contemporary effects are designed for brands seeking bold expression.

For its part, Boundless Creativity offers to personalize handles and ferrules using customized patterns, logos and designs obtained with advanced UV printing, laser engraving, and hybrid printing solutions.

Leveraging on additive manufacturing technology the Futura Haute Couture line is produced without molds, thus offering limitless customization, rapid production, and great versatility, starting from 1,000 pieces.

Pennelli Faro also presented Glow Up, a brush collection designed for the skin-first beauty trend, where makeup enhances rather than conceals. Tailored for the latest light and hybrid formulas—serums, tints, balms, self-tanner and water-based foundations—these tools ensure effortless application while preserving the skin's natural glow.

Finally, the Haircode line was developed to meet the evolving demands of the haircare industry, for both professional salon rituals and at-home treatments. It features precision tools for nourishing treatments, scalp care, root touch-ups, and hair makeup.

From : Premium Beauty

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