Pennelli Faro’s innovative Futura Avant Lab design awarded at MakeUp in Paris

The Italian manufacturer of cosmetic brushes has been awarded at the MakeUp in Paris Awards 2025 in the "Accessories" category for its Futura Avant Lab, a new brush concept based on 3D printing and innovative design.

"Futura Avant Lab represents the perfect fusion of innovative design, ergonomic comfort, and advanced functionality—a true manifesto for future-ready applicators," says Pennelli Faro.

Engineered for the next-gen makeup era, the concept brush features sleek and modern shapes that catch the eye and improve grip; offers superior ergonomics, for a comfortable handling tailored to makeup professionals and everyday users; and provides advanced functionality, with versatile synthetic fibres suitable for the latest clean, water-based, and high-performance formulas.

"We envisioned Futura Avant Lab as a laboratory of ideas — a place where design meets purpose," said Marco Sorze, Sales & Marketing Director at Pennelli Faro. "Winning at MakeUp in Paris confirms we're not just pushing boundaries — we're reshaping them."

With Futura Avant Lab, Pennelli Faro reaffirms its role as pioneer: thinking beyond aesthetics to include ethical sourcing, clean-formulation compatibility, and a future-focused mindset.

"This award validates our ongoing research into materials and shapes that meet the demands of both beauty brands and conscious consumers," said Alessia Bernardi, Marketing Manager at Pennelli Faro.

"Futura Avant Lab is more than a brush line — it's a vision of what the future of makeup application can be," she added.

From : Premium Beauty