Perfect Corp: AI and 3D tech for increasingly accurate skin diagnosis

A pioneer of Augmented Reality technologies, Perfect Corp now meets the demand for customized skincare recommendations with a range of solutions based on Artificial Intelligence. On the Web, with an app or in stores, high-definition skin diagnosis is becoming key in the relationship between brands and consumers.

Following the example of virtual makeup tests, in-depth skin diagnosis based on digital technologies is getting widely used in skincare. Through this approach, brands can determine accurate profiles to make tailor-made recommendations and offer customized experiences.

A rising adoption rate

"In the makeup segment, we have reached very high use acceptance levels. We are now working with most major companies, including Dior and Estée Lauder. In skincare, it is being confirmed as an underlying trend. Analyzing the skin with our tools helps both build trust between the brand and customers and sell more products," claims Sylvain Delteil, GM Europe & VP Business Development at Perfect Corp.

The global leader relies on deep learning technologies to obtain a high-definition diagnosis and formulate customized recommendations. Based on face pictures taken in real time by the user, various criteria are analyzed, including wrinkles, firmness, hydration, and even dark circles. The parameters are validated by dermatologists. Then, with the analysis, brands offer a tailor-made routine that meets the specific needs identified for each user.

On their websites, in stores or on mobile apps, many brands have already chosen this service to appeal to their customers.

"Some of our clients have integrated our interfaces to their websites, like Maison Valmont, whose conversion rate has increased threefold. The same goes for Clarins, Caudalie, Avène and Cétaphil. Each brand offers its own unique experience according to its DNA. Holidermie, at the Bon Marché department store in Paris, and the new Amazon personal hygiene and beauty products store in Milan, Italy, both chose physical points of sale. And in Germany, Douglas offers a skin type analysis on its mobile app," explains Delteil.

A new 3D step

To go even further with recommendations, Perfect Corp. has just introduced a new analysis technology with a 180-degree view of the face. This new version will result in more accurate evaluations from different angles, and on the two sides of the face.

"The video recreates the face mask in 3D to refine recommendations, get a broader picture, target lateral concerns, and offer comprehensive treatments. The tool offers brands information, then they are free to show it to their customers, or not. They can also use it as a before/after material to monitor improvements in the long term after using the products recommended," says Delteil.

A conversational assistant

If the online diagnosis step contributes to fill in consumers' baskets on websites or as part of a drive-to-store strategy, brands' new approach to reach new customers now takes the form of a chatbot, a real AI interactive consultant. Perfect Corp's Beauty Agent provides customized beauty advice at any time, by instantaneously analyzing face features and the skin condition, based only on a selfie. Plus, it can direct website visitors towards the diagnosis service.

"It helps connect with a person that had not come for that reason in the first place. With Clara, a similar type of conversational interface, Clarins boasts very high satisfaction levels. So these are new potential customers," claims Delteil.

Offering an experience based on customized advice with tailor-made analysis helps brands create a special customer relationship, which naturally has an impact on their image and business results. This approach is getting widely used, driven by constant access to digital technologies.

"These high-definition tools are becoming accessible with lightweight technologies like iPads or smartphones, whose updates are very fast and regular. The idea is to connect worlds and help the brands joining the movement to replicate the customer contact experienced in stores. There is an underlying trend that is urging us to adopt these tools," concludes Delteil.

From : Premium Beauty